What a packaging makeover can do for your company. Packaging is the number one medium to communicate the brand.
Jan 31st, 2008
Barry Shwartz on the Paradox of Choice. Gist: Too many choices undermine happiness.
Jan 31st, 2008
the neuroscience that shows that multitasking makes us less effective, not more effective
Jan 28th, 2008
James Surowiecki on the Psychology of Product Pricing. Gist: Introduce an expensive model of the same product to drive the sales of the medium priced one.
Jan 23rd, 2008
TOI had published an interview with Ratan Tata shortly before the Nano was launched.
Jan 18th, 2008
How the iPhone Blew Up the Wireless Industry
Jan 11th, 2008
How starbucks actually helps mom and pop coffeehouses.
Jan 4th, 2008
100 things we didn’t know last year.
Jan 3rd, 2008

The End is where it all begins
If you've reached this far, I suggest you check the archives - there's a lot more to dig in there! Alternatively, if you'd like to get in touch, go here.