What a packaging makeover can do for your company. Packaging is the number one medium to communicate the brand.
Barry Shwartz on the Paradox of Choice. Gist: Too many choices undermine happiness.
the neuroscience that shows that multitasking makes us less effective, not more effective
James Surowiecki on the Psychology of Product Pricing. Gist: Introduce an expensive model of the same product to drive the sales of the medium priced one.
TOI had published an interview with Ratan Tata shortly before the Nano was launched.
How the iPhone Blew Up the Wireless Industry
How starbucks actually helps mom and pop coffeehouses.
100 things we didn’t know last year.

The End is where it all begins
If you've reached this far, I suggest you check the archives - there's a lot more to dig in there! Alternatively, if you'd like to get in touch, go here.